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Wisdom, Musings and Experiences from Lynda

We’d love to hear what you think

How Accountable Are You?

Accountability is huge for small business owners, entrepreneurs and freelancers that I speak to. It’s also a double edged sword. Many people muddle accountability with rules, loss of freedom, and obligation – for some the exact opposite of why they went into business...

Vulnerability Is A Strength

Last week I talked about vulnerability in my online class. It struck me prior to this class that we are often taught to find the pain or vulnerability in our potential clients and market to that.  We are taught to start by helping to associate people into their pain –...

Connect or Risk Extinction

I’m writing this following my recent business retreat in the Artic Circle – I’m warm, snug and hauled up in my office at home. For all business owners and leaders, space and time to just be is critically important. I believe much of our real growth comes from...

How Are You Using Social Media

This morning I opened my Linked In messages to find 14 new messages – 2 from people I know well, 5 from people who have been connections for a while and message me every couple of months to tell me about there products and 8 from new connections who’s first contact...

Own Your Presence

We all know people who can just walk into a room and own it. People pay attention to them, they might want to be noticed by them – or hidden from them depending on the circumstances. The mood, energy and attitude of these people impacts the room. They are the rapport...

Manage your Mind – are you feeding the Squatter?

We all have the most amazing piece of kit at our disposal, it’s with us all the time, capable of running complex software, handling masses of information and operating 24/7 – it’s the ultimate super computer – I’m talking about your brain! I meet people all the time...

Do You Have A Minimum Viable Product?

You wouldn’t go out and buy a truck load of shoes without first testing out what sells, what’s in the other shops, what the profit margins are etc, etc. Yet when it comes to service business it seems we have gone ‘product’ mad. So much time and effort is consumed by...

How Marketing Has Changed in 2017

I'm not a marketing expert, especially when it comes to the technical how to's, but I am an engaged amateur. What do I mean by that?  As a business owner, direction setter and guide for others, I pay very keen attention to what appears to be working and what is not,...

Ding Dong Avon Calling

When I started out I didn’t think of myself as an entrepreneur, a business guru – I was just a nurse who got fed up with the politics, the time away from her family and so set up on her own. Except that nurse was the national lead for emergency nursing, had a multi...