Wisdom, Musings and Experiences from Lynda

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People want to belong – but not to you!

If you listen to most marketers, growth consultants and business mentors talking about tribe building there’s not a lot of difference in what they say, and it doesn’t sound that complicated does it? Yet for many business owners, creatives and people who sell...

Have We Got the Whole Why Thing Wrong?

It’s a deliberately provocative question, and no, I don’t think we have it wrong, but I do think we are putting the emphasis in the wrong places when it comes to building your tribe. It feels a bit like the world has gone ‘why’ mad at the moment – as a result some...

Pick Up Your Plates One at a Time

One of the things I like best about my business is being able to have a foot in several camps – I am the leader of a small business team and work with small business owners, I also work with large organisations both public and private.

Excuses, Excuses!

Tales of a Bottleneck Business Owner - Sally's StoryYou are only as good as the excuses you make! This is not in anyway an encouragement to make better excuses – this is calling you to look at the excuses you regularly make, (also known as the reasons you can’t do...

Everywhere I Look Something Needs Doing!

Tales of a Bottleneck Business Owner – Pete’s Story
As many of you know my career background is in Health, or emergency care to be exact. One of the most important things in emergency care was to get to a working diagnosis fast.

Tales of a Bottleneck Business Owner

At the risk of sounding too ‘woo woo’ have you ever had that sense that something massive is just around the corner, or that you are part of something bigger – you just don’t know what it is? I believe this is part of our collective consciousness, the energy we transfer between one another…

What’s So Special About You?

Some of us can wax lyrical about our successes, experience and accomplishments, some of us are much more circumspect. Bottom line is, people have to know enough about you to feel safe – to connect, to trust, to spend time with you, to buy from you and so on. If you have no difficultly talking about…

Why Are You Online?

It is very easy to get into the ‘transmit’ mindset – if you put enough stuff out there some of it will land, people will get to know about you, what you do and then buy your stuff, come to your event, download your freebie etc etc. One of the challenges with this approach is that everyone else is out there doing that too, that means there…

Creating Belonging in a Fragmented World

Belonging is a natural human need. Without it we do not thrive, and yet in a busy and sometimes overwhelming world, true belonging and the peace it brings, can be hard to find. For me, belonging is where you can show up as yourself and feel at home, you are accepted and loved for…

The Power of Story – Part 3 of 3

Humans love stories! We love stories so much that we unconsciously create story all the time to make sense of, or give context to what we are experiencing. Story enables our brain to store and sort memories, experiences and emotions. When we don’t have the whole picture, we simply fill in the gaps – fact or truth…