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Wisdom, Musings and Experiences from Lynda

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The Power of Story – Part 1 of 3

The Power of Story – Part 1 of 3

Storytelling seems to have been around for as long as we have. Our predecessors understood the power of story, even though they didn’t understand the neurological workings of the brain. Today there is an increasing awareness of neurobiology, here is a quick overview of why story is so important.

Strategic Blogging

Strategic Blogging

Honestly, hot on the heels of an extremely busy client workload, a retreat in Marrakech and Brave CoWork’s first open day, strategic feels a bit of a stretch for me right now. I think flying by the seat of my pants probably has it covered. I believe when you are...

When Will You Ever Know Enough?

When Will You Ever Know Enough?

As someone who values academia, who has had the privilege of being both student and staff in the university sector, and who loves learning for its own sake, I find myself somewhat conflicted writing this article.  On the one hand learning is a justifiable...

There’s No Such Thing As A ‘One Man Band’

There’s No Such Thing As A ‘One Man Band’

Well ok, technically there is, but not when it comes to running a business – you might be a sole trader, solopreneur, or freelancer – this doesn’t mean you work in isolation. Increasingly, business structures and roles are becoming more fluid, people have more than...

How Accountable Are You?

How Accountable Are You?

Accountability is huge for small business owners, entrepreneurs and freelancers that I speak to. It’s also a double edged sword. Many people muddle accountability with rules, loss of freedom, and obligation – for some the exact opposite of why they went into business...

Vulnerability Is A Strength

Vulnerability Is A Strength

Last week I talked about vulnerability in my online class. It struck me prior to this class that we are often taught to find the pain or vulnerability in our potential clients and market to that.  We are taught to start by helping to associate people into their pain –...

Connect or Risk Extinction

Connect or Risk Extinction

I’m writing this following my recent business retreat in the Artic Circle – I’m warm, snug and hauled up in my office at home. For all business owners and leaders, space and time to just be is critically important. I believe much of our real growth comes from...

How Are You Using Social Media

How Are You Using Social Media

This morning I opened my Linked In messages to find 14 new messages – 2 from people I know well, 5 from people who have been connections for a while and message me every couple of months to tell me about there products and 8 from new connections who’s first contact...

Own Your Presence

Own Your Presence

We all know people who can just walk into a room and own it. People pay attention to them, they might want to be noticed by them – or hidden from them depending on the circumstances. The mood, energy and attitude of these people impacts the room. They are the rapport...