Wisdom, Musings and Experiences from Lynda

You wouldn’t go out and buy a truck load of shoes without first testing out what sells, what’s in the other shops, what the profit margins are etc, etc. Yet when it comes to service business it seems we have gone ‘product’ mad. So much time and effort is consumed by...

I'm not a marketing expert, especially when it comes to the technical how to's, but I am an engaged amateur. What do I mean by that?  As a business owner, direction setter and guide for others, I pay very keen attention to what appears to be working and what is not,...

When I started out I didn’t think of myself as an entrepreneur, a business guru – I was just a nurse who got fed up with the politics, the time away from her family and so set up on her own. Except that nurse was the national lead for emergency nursing, had a multi...

We have regulations around unsolicited sales call and emails, but conversations are a whole different ball game. Have you ever been networking, with genuine intention of meeting and building relationships only to find people just want to sell to you? Yeah, me too,...

Self-confidence is like a muscle – the more you use it the better it performs. The caveat is that if you over use or abuse it you will cause harm. It is fair to say confidence, like muscle, is built up by doing stuff – training, taking action, and pushing yourself to...

How often have you set out on one path and ended up somewhere totally different? I know I have, and there are usually two reasons. Either, I’ve been distracted by something more interesting (or ‘urgent’) along the way, or, I was unclear about where I was going in the...

I don’t believe that we succeed or fail, I think mostly people settle. They settle for what they are good at, for what others expect of them or what is safe and comfortable, while at the same time committing themselves to playing a small game, feeling unfulfilled,...

I talk a lot to my clients about clarity, about understanding what really matters to you, and about what you are prepared to do (or not) to make stuff happen. So imagine my discomfort when, last year, I felt confused, like I’d lost my own clarity or uniqueness about...

As I sit here in a lay-by looking down at the sea, I think it would be fair to say that I’m filled with immense gratitude for my life. I have a business model that allows me the freedom to work where I like – most of the time; I get to work with inspiring, creative...